Who’s Afraid of RTB?

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RTB remains uncharted territory for many brands and publishers, although it’s been around for a few years. It puts together advertisers, publishers, agencies, ad networks, and exchanges and benefits them all. It’s the fastest and most efficient way to purchase digital inventory. That’s because it lets publishers use up more of their available ad space and allows advertisers to target … Read More

DMI’s 2017 Trend Predictions

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We at DMI are keeping our eye on industry trends that we expect to see in 2017. From evolving measurement standards to the end of mass marketing, the “war” against fraud and big data getting bigger, the world of digital marketing is currently undergoing yet another evolution. Evolving Measurement Standards While mobile video is the fastest-growing video segment, measurement in … Read More